Foot Traffic and People Counting
2 videos · Visitors, entries, dwell time and store heat map
About this solution
Automatic, anonymous people counting: entries and exits through a virtual line, real-time occupancy, unique visitors, average dwell time and a heat map of the most visited areas — turning cameras into an audience sensor for operations and marketing decisions.
- 1Each person is detected and tracked with an anonymous identifier.
- 2Crossing the virtual line defines an entry or exit.
- 3Accumulated positions form the circulation heat map.
- 4Reports by hour, day, week and store support staffing, layout and campaigns.
Benefits
- The store's real conversion rate (traffic × receipts).
- Staff scheduling aligned with peak traffic.
- Product layout and display guided by the heat map.
- Capacity control for safety and fire code compliance.
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