Personalized Media
MIP1 · Screen content adapted to the profile of whoever is passing by
About this solution
Anonymous estimation of the audience profile — gender and age range — from cameras. The data feeds audience reports and Personalized Media: screens and kiosks display the content that best matches the profile of whoever is passing by at that moment.
- 1Faces are detected and tracked while they remain in the field of view.
- 2A Vision Transformer (ViT) estimates age in years and gender from frontal faces, several times per person.
- 3Readings are consolidated per person (median age and mean gender probability), which eliminates fluctuations.
- 4Each person is counted only once, without storing images or identity.
- 5The aggregated profile triggers the most relevant media/campaign recommendation.
Benefits
- Know who actually visits the store (not just who buys).
- Campaigns and product mix aligned with the real audience at each time of day.
- Proven audience to sell media space to partners.
More demos
Sales & Marketing 1 videoCampaign Reactions
RAC1
Pre-testing of commercials, launches and brand activations
8 alerts triggered
Sales & Marketing 1 videoService Briefing (VIP Customer)
BDA1
Recognizes enrolled customers and notifies the salesperson
4 alerts triggered
Sales & Marketing 1 videoStorefront Attractiveness
ADV1
How many people pass by, stop and enter the store